AT MOP, the only constant is change. Rapidly adapting to change is vital to providing additional opportunities while adding value to our customer’s marketing efforts. We recently added unique and innovative cross-media services to complement our Print and Mail Solutions.
Cross-Media Marketing connects one marketing channel to another simultaneously to reach a customer and increase effectiveness of marketing campaign. For example, a prospect is marketed to using one channel, i.e. direct mail, email, mass media, and is given the option to respond using another channel (internet/landing page/social media). This solutions is innovative, user friendly and provides unprecedented marketing campaign results tracking and ROI measurement of your company’s makerting efforts.
Personalized URLs (PURL) :
By including a PURL in a direct mail campaign you involve the prospect and promote traffic to a personalized landing page. This landing page can include relevant content about the visitor which encourages the call to action response desired. If additional information about the prospect/client is desired, a custom questionnaire can be developed and included as part of the campaing. This will capture valuable information about the visitor which is very difficult to acquire without this solution.
A QR code is a barcode that when scanned-usually with a mobile device provides instant information such as contact information or an URL, among many other uses. It can also link to a website, URL or PURL’s. Including QR codes in printed material and direct mail campaigns, conveniently and quickly generate traffic to a desired location in the Internet.
Return on investment analysis at your fingertips, 24/7 provides real-time marketing campaigns results. Response data is displayed via an online reporting dashboard, which provides measurability and a quantifiable ROI.
This easy to implement WEB solution provide the following benefits:
- ROI Calculator (24 / 7 availability)
- Gain intelligence about customers / prospects
- Resources and Marketing Manager respond based on data
- Better management visibility
- Automatic data gathering and reporting
- Social Media Integration